{"id":7025,"date":"2022-11-30T16:46:54","date_gmt":"2022-11-30T07:46:54","guid":{"rendered":"https:\/\/kaiwa.cloud\/media\/?p=7025"},"modified":"2023-10-22T20:32:52","modified_gmt":"2023-10-22T11:32:52","slug":"crm_marketing","status":"publish","type":"post","link":"https:\/\/kaiwa.cloud\/media\/crm-tools\/crm\/crm_marketing\/","title":{"rendered":"CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f?\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3068\u65bd\u7b56\u306e\u4f8b\u3092\u7d39\u4ecb\uff01"},"content":{"rendered":"<p>\u300cCRM\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u300d<br 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class=\"is-style-btn_normal red_\">\r\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff3c\u5229\u7528\u793e\u65703,100\u793e\u4ee5\u4e0a\uff01\uff0f<br \/><\/span><span style=\"font-weight: 400;\"><a class=\"q_button  sz_l bt_blue\" title=\"\u30ab\u30a4\u30af\u30e9\u306e\u8a73\u7d30\u3092\u898b\u308b\" href=\"https:\/\/kaiwa.cloud\/?utm_source=media&amp;utm_medium=article_btn&amp;utm_campaign=&amp;utm_content=toTOP\" target=\"_blank\" rel=\"noopener\">\u30ab\u30a4\u30af\u30e9\u306e\u8a73\u7d30\u3092\u898b\u308b<\/a><br \/><\/span><span style=\"font-weight: 400;\">\u25b2\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u3042\u308a<\/span><\/p>\r\n<\/div>\n<h2>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u8996\u3055\u308c\u308b2\u3064\u306e\u80cc\u666f<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7034\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_177078787-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_177078787-1024x683.jpeg 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_177078787-300x200.jpeg 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_177078787-768x512.jpeg 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_177078787.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_135594150-300x186.jpeg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kaiwa.cloud\/media\/telephone-work\/cs\/what-is-crm\/\">\u3010\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3011CRM\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u300cCRM\u3068\u306f\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u3044\u3046\u3068\u3069\u3093\u306a\u3082\u306e\uff1f\u300d 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decoding=\"async\" class=\"aligncenter size-large wp-image-7035\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_197501423-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_197501423-1024x683.jpeg 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_197501423-300x200.jpeg 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_197501423-768x512.jpeg 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_197501423.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"is-style-border_sg\">\n<p>\u25bc\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u914d\u4fe1\u306e\u4f8b<\/p>\n<p>\u3042\u308b\u5316\u7ca7\u54c1\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u808c\u306e\u7ba1\u7406\u306b\u95a2\u3059\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u309220\u4ee3\u304b\u308930\u4ee3\u307e\u3067\u306e\u8cfc\u5165\u5c65\u6b74\u306e\u3042\u308b\u5973\u6027\u5ba2\u306b\u5411\u3051\u3066\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u8005\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u96c6\u8a08\u7d50\u679c\u304b\u3089\u300120\u4ee3\u306e\u72ec\u8eab\u5973\u6027\u306830\u4ee3\u306e\u5b50\u80b2\u3066\u4e2d\u306e\u5973\u6027\u3067\u306f\u3001\u30e1\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b\u6642\u9593\u5e2f\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>20\u4ee3\u72ec\u8eab\u5973\u6027\u306f\u4e3b\u306b\u4f1a\u793e\u306e\u4f11\u61a9\u6642\u9593\u306b\u3042\u305f\u308b12\u6642\u304b\u30891\u6642\u9593\u7a0b\u5ea6\u300130\u4ee3\u306e\u5b50\u80b2\u3066\u4e2d\u306e\u5973\u6027\u306f\u5b50\u3069\u3082\u304c\u767b\u6821\u3057\u3066\u4e00\u606f\u3064\u3051\u308b\u671d\u306e9\u6642\u524d\u5f8c\u3068\u306e\u7d50\u679c\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001A\u3068B\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u30e1\u30eb\u30de\u30ac\u306b\u76ee\u3092\u901a\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u6642\u9593\u5e2f\u306b\u914d\u4fe1\u8a2d\u5b9a\u3092\u3057\u305f\u3068\u3053\u308d\u3001\u65e2\u8aad\u7387\u304c\u5411\u4e0a\u3002\u305d\u308c\u305e\u308c\u306b\u3042\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u306e\u914d\u4fe1\u3082\u5b9f\u65bd\u3057\u305f\u3068\u3053\u308d\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u6210\u7d04\u7387\uff08\u8cfc\u5165\u7387\uff09\u30a2\u30c3\u30d7\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CRM\u3092\u6d3b\u7528\u3059\u308b\u3068\u9867\u5ba2\u60c5\u5831\u304b\u3089\u65bd\u7b56\u3092\u7df4\u308a\u3001\u8208\u5473\u3084\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u3010\u30e1\u30ea\u30c3\u30c82\u3011\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u304c\u3067\u304d\u308b<\/h3>\n<p>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u8cfc\u5165\u5c65\u6b74\u304c\u3042\u3063\u3066\u3082\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u3001\u3044\u308f\u3086\u308b<strong>\u300c\u4f11\u7720\u9867\u5ba2\u300d\u3092\u6398\u308a\u8d77\u3053\u3057\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u305f\u65bd\u7b56\u3082\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5411\u3051\u3066<strong>\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u624b\u6cd5<\/strong>\u3067\u518d\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\uff1a\u4e0a\u306e\u30b0\u30ec\u30fc\u30c9\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u4fc3\u3059<\/li>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\uff1a\u95a2\u9023\u5546\u54c1\u3092\u52e7\u3081\u305f\u308a\u30bb\u30c3\u30c8\u8ca9\u58f2\u3092\u3057\u305f\u308a\u3057\u3066\u591a\u304f\u58f2\u308b<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u904e\u53bb\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u4fdd\u7ba1\u3057\u3066\u3044\u308bCRM\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3001\u4f11\u7720\u9867\u5ba2\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u5148\u6c7a\u3067\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u7279\u5225\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u8a72\u5f53\u3059\u308b\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"is-style-border_sg\">\n<p>\u25bc\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4f8b<\/p>\n<p>\u30fb\u30ab\u30e0\u30d0\u30c3\u30af\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1a1\u5e74\u9593\u4ee5\u4e0a\u8cfc\u5165\u5c65\u6b74\u304c\u306a\u3044\u9867\u5ba2\u306b\u5411\u3051\u3066\u3001\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u5546\u54c1\u3092\u7279\u5225\u5272\u5f15\u4fa1\u683c\u3067\u30aa\u30d5\u30a1\u30fc<\/p>\n<p>\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u8a2d\u5b9a\uff1aEC\u30b5\u30a4\u30c8\u3067\u65e5\u713c\u3051\u6b62\u3081\u30af\u30ea\u30fc\u30e0\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u5411\u3051\u3066\u3001\u65e5\u5098\u5546\u54c1\u3092\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3055\u305b\u308b\u3088\u3046\u306b\u8a2d\u5b9a<\/p>\n<\/div>\n<p>\u3082\u3061\u308d\u3093\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306f\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u8a2d\u5b9a\u306e\u4f8b\u306e\u3088\u3046\u306b\u4f11\u7720\u9867\u5ba2\u306b\u9650\u3089\u305a\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3069\u3061\u3089\u3082<strong>\u524d\u63d0\u3068\u3057\u3066CRM\u306b\u3088\u308b\u9867\u5ba2\u5206\u6790\u304c\u3042\u308a\u3001\u305d\u3053\u304b\u3089\u5177\u4f53\u7684\u306a\u6226\u7565\u3068\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u6d41\u308c<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>CRM\u306e\u6226\u7565\u306b\u95a2\u3057\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_536631525-300x132.jpeg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kaiwa.cloud\/media\/crm-tools\/crm\/crm_strategy\/\">CRM\u6226\u7565\u3068\u306f\uff1f3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u9032\u3081\u65b9\u3092\u89e3\u8aac\uff01<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">CRM\u3092\u6d3b\u7528\u3059\u308b\u6226\u7565\u3067\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u6226\u7565\u306e\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u58f2\u4e0a\u5411\u4e0a\u3084\u696d\u52d9\u52b9\u7387\u5316\u306a\u3069\u306b\u3064\u306a\u3052\u305f\u3044\u65b9\u306f\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n<h3>\u3010\u30e1\u30ea\u30c3\u30c83\u3011MA\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u55b6\u696d\u306e\u81ea\u52d5\u5316\u304c\u9032\u3081\u3089\u308c\u308b<\/h3>\n<p><strong>CRM\u306bMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u306e\u81ea\u52d5\u5316\u3092\u9032\u3081\u308b<\/strong>\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002MA\u3068\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u3059\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u914d\u4fe1\u3084\u9867\u5ba2\u306e\u95b2\u89a7\u30fb\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u304b\u3089\u50be\u5411\u3092\u63a2\u308a\u51fa\u3059\u5206\u6790\u304c\u3001\u7c21\u5358\u306b\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001MA\u30c4\u30fc\u30eb\u306b\u300c\u8a72\u5f53\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3084\u7279\u5b9a\u306e\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u9867\u5ba2\u306b\u306f\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u300d\u3068\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u3001\u4f55\u901a\u3067\u3082\u81ea\u52d5\u7684\u306b\u9001\u4fe1\u3055\u308c\u307e\u3059\u3002\u3057\u304b\u3082\u4eba\u304c\u624b\u52d5\u3067\u5bfe\u5fdc\u3057\u306a\u3044\u305f\u3081\u3001\u9001\u4fe1\u30df\u30b9\u3092\u5f15\u304d\u8d77\u3053\u3059\u5fc3\u914d\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bCRM\u306bMA\u3092\u9023\u643a\u3059\u308c\u3070\u3001<strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5411\u3051\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u6210\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u7ba1\u7406\u8ca0\u62c5\u304c\u5927\u5e45\u306b\u8efd\u6e1b<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u4e00\u90e8\u3092\u81ea\u52d5\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8cbb\u3084\u3059\u793e\u54e1\u306e\u30de\u30f3\u30d1\u30ef\u30fc\u3092\u7bc0\u7d04\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u5206\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6a5f\u68b0\u3067\u306f\u5bfe\u5fdc\u304c\u96e3\u3057\u3044\u55b6\u696d\u6d3b\u52d5\u306b\u3042\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30ebMA\u30fbSFA\u3068\u9055\u3044\u306f\uff1f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_277655984-1024x608.jpeg\" alt=\"\" width=\"1024\" height=\"608\" class=\"aligncenter size-large wp-image-9413\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_277655984-1024x608.jpeg 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_277655984-300x178.jpeg 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_277655984-768x456.jpeg 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_277655984.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u524d\u7ae0\u3067\u306fCRM\u306bMA\u3092\u9023\u643a\u3059\u308b\u3053\u3068\u3092\u542b\u30813\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u306a\u304b\u306b\u306f\u300c\u3053\u306e\u30e1\u30ea\u30c3\u30c8\u306fCRM\u3042\u308a\u304d\u3067\u3001\u4ed6\u306e\u30c4\u30fc\u30eb\u3067\u306f\u3067\u304d\u306a\u3044\u306e\u3060\u308d\u3046\u304b\uff1f\u300d\u3068\u7591\u554f\u306b\u601d\u3063\u305f\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>CRM\u3068\u3088\u304f\u4f3c\u305f\u6a5f\u80fd\u304c\u3042\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001MA\u3068SFA\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e3\u3064\u306e\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u300c<strong>\u57fa\u672c\u3068\u306a\u308b\u6a5f\u80fd<\/strong>\u300d\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"is-style-border_sg\">\n<p>\u25bcCRM\u30fbMA\u30fbSFA\u306e\u9055\u3044<\/p>\n<p>\u30fbCRM\uff08Customer Relationship Management\uff09\uff1a\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u6a5f\u80fd\u3092\u57fa\u76e4\u3068\u3057\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u69cb\u7bc9\u306b\u5f79\u7acb\u3064\u6a5f\u80fd\u304c\u3064\u3044\u305f\u30c4\u30fc\u30eb<br \/>\n\u30fbMA\uff08Maketing Automation\uff09\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb<br \/>\n\u30fbSFA\uff08Sales Force Automation\uff09\uff1a\u55b6\u696d\u6d3b\u52d5\u3092\u4e2d\u5fc3\u3068\u3057\u3066\u5546\u8ac7\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u30b5\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u5c55\u958b\u3059\u308b\u30c4\u30fc\u30eb<\/p>\n<\/div>\n<p>\u305f\u3060\u3057\u3001\u6628\u4eca\u306f\u9023\u643a\u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6a5f\u80fd\u304c\u767a\u9054\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u304c\u591a\u304f\u3001\u3072\u3068\u3064\u306e\u30c4\u30fc\u30eb\u3067\u591a\u304f\u306e\u3053\u3068\u304c\u3067\u304d\u308b\u5834\u5408\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7dcf\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5f79\u7acb\u3064\u6a5f\u80fd\u304c\u591a\u3044CRM\u3084\u3001\u9867\u5ba2\u60c5\u5831\u7ba1\u7406\u306e\u6a5f\u80fd\u304c\u8c4a\u5bcc\u306aSFA\u306a\u3069\u3082\u3042\u308a\u307e\u3059\u3002<\/strong>CRM\u3084MA\u3001SFA\u306b\u95a2\u3057\u3066\u53b3\u5bc6\u306a\u9055\u3044\u3092\u62bc\u3055\u3048\u3066\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u53c2\u8003\u306b\u3057\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<br \/>\n\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/06\/AdobeStock_507658362-300x200.jpeg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kaiwa.cloud\/media\/crm-tools\/crm\/ma_customer_management\/\">CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u3068MA\u3001SFA\u306e\u9055\u3044\u3068\u306f\uff1f\u7279\u5fb4\u3084\u9078\u3073\u65b9\u3001\u5fc5\u8981\u6027\u3092\u89e3\u8aac<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u70b9\u3067\u3001\u975e\u5e38\u306b\u4f3c\u3066\u3044\u308bMA\u3068CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u3002 \u300cCRM\u3068MA\u306f\u306e\u9055\u3044\u304c\u308f\u304b\u3089\u306a\u3044\u300d \u300cMA\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u4ee5\u5916\u306b\u4f55\u304c\u3067\u304d\u308b\u306e\uff1f\u300d \u300cMA\u3092\u5c0e\u5165\u3057\u305f\u3089CRM\u306e\u5c0e...<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/p>\n<p>\u30c4\u30fc\u30eb\u306f\u591a\u6a5f\u80fd\u5316\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u91cd\u8981\u306a\u306e\u306f\u81ea\u793e\u304c\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308bCRM\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002\u7d9a\u3044\u3066\u3001\u81ea\u793e\u306eCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u308c\u3070\u3088\u3044\u306e\u304b\u624b\u9806\u3092\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u30464\u3064\u306e\u624b\u9806<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_189553768-1024x724.jpeg\" alt=\"\" width=\"1024\" height=\"724\" class=\"aligncenter size-large wp-image-9412\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_189553768-1024x724.jpeg 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_189553768-300x212.jpeg 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_189553768-768x543.jpeg 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_189553768.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u9806\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u25bcCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u9806<\/p>\n<div class=\"well2\">\n<ul>\n<li>\u3010\u30b9\u30c6\u30c3\u30d71\u3011CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u3010\u30b9\u30c6\u30c3\u30d72\u3011\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u7ba1\u7406\u3059\u308b\u9805\u76ee\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u3010\u30b9\u30c6\u30c3\u30d73\u3011\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/li>\n<li>\u3010\u30b9\u30c6\u30c3\u30d74\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u8a73\u3057\u304f\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u3010\u30b9\u30c6\u30c3\u30d71\u3011CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u307e\u305a\u306f\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u306e\u304b\u3001<strong>\u6700\u521d\u306b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/strong>\u76ee\u7684\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3001\u7ba1\u7406\u3059\u3079\u304d\u60c5\u5831\u3084\u5206\u6790\u3059\u3079\u304d\u3053\u3068\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u76ee\u7684\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"is-style-border_sg\">\n<p>\u25bcCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306e\u4f8b<\/p>\n<p>\u30fb\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u7387\u309210%\u6e1b\u3089\u3059<br \/>\n\u30fb\u53e3\u30b3\u30df\u306e\u8a55\u4fa110\uff05\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059<br \/>\n\u30fb\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u5225\u5546\u54c1\u306e\u8cfc\u5165\u738710%\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059<\/p>\n<\/div>\n<p>\u306a\u304a\u3001\u3053\u306e\u76ee\u7684\u3092\u8003\u3048\u308b\u3068\u304d\u306f\u300cCRM\u6226\u7565\u300d\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u3042\u308b\u3068\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_536631525-300x132.jpeg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kaiwa.cloud\/media\/crm-tools\/crm\/crm_strategy\/\">CRM\u6226\u7565\u3068\u306f\uff1f3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u6226\u7565\u306e\u7acb\u3066\u65b9\u30fb\u9032\u3081\u65b9\u3092\u89e3\u8aac\uff01<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">CRM\u3092\u6d3b\u7528\u3059\u308b\u6226\u7565\u3067\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u6226\u7565\u306e\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u58f2\u4e0a\u5411\u4e0a\u3084\u696d\u52d9\u52b9\u7387\u5316\u306a\u3069\u306b\u3064\u306a\u3052\u305f\u3044\u65b9\u306f\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n<h3>\u3010\u30b9\u30c6\u30c3\u30d72\u3011\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u7ba1\u7406\u3059\u308b\u9805\u76ee\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u6b21\u306b\u3001\u30b9\u30c6\u30c3\u30d71\u3067\u6c7a\u3081\u305f<strong>\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306b\u3001\u3069\u306e\u6570\u5024\u3092\u7a4d\u307f\u4e0a\u3052\u308c\u3070\u3088\u3044\u306e\u304b\u6574\u7406\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u7387\u309210%\u6e1b\u3089\u3059\u300d\u3092\u76ee\u7684\u3068\u3057\u305f\u5834\u5408\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u73fe\u5728\u306e\u89e3\u7d04\u7387\u3084\u89e3\u7d04\u3059\u308b\u4eba\u306e\u7279\u5fb4\u3092\u6d17\u3044\u51fa\u3059\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<div class=\"is-style-border_sg\">\n<p>\u25bcCRM\u3067\u89e3\u7d04\u7387\u3092\u6e1b\u3089\u3059\u3046\u3048\u3067\u7ba1\u7406\u3059\u3079\u304d\u9805\u76ee\u306e\u4f8b<\/p>\n<p>\u30fb\u9867\u5ba2\u306e\u6c0f\u540d\uff65\u5e74\u9f62\uff65\u6027\u5225\uff65\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831<br \/>\n\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u958b\u59cb\u65e5<br \/>\n\u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u65e5<br \/>\n\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u983b\u5ea6\u3084\u5229\u7528\u5185\u5bb9<br \/>\n\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u306e\u6709\u7121\u3084\u5185\u5bb9<br \/>\n\u30fb\u89e3\u7d04\u6642\u306b\u53d6\u3063\u3066\u3044\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54<\/p>\n<\/div>\n<p>\u307e\u305a\u306f<strong>\u300c\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u96c6\u3081\u308b\u3053\u3068\u300d\u306b\u6ce8\u76ee\u3057\u3001\u5fc5\u8981\u306a\u9805\u76ee\u3092\u6574\u7406<\/strong>\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3082\u3057\u9867\u5ba2\u60c5\u5831\u3092\u78ba\u8a8d\u3059\u308b\u624b\u6bb5\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3092\u4f5c\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div class=\"is-style-border_sg\">\n<p>\u25bc\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u624b\u6bb5\u306e\u4f8b<\/p>\n<p>\u30fb\u30e1\u30eb\u30de\u30ac\u306e\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3059\u308b<br \/>\n\u30fb\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3059\u308b<br \/>\n\u30fb\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30da\u30fc\u30b8\u3092\u7528\u610f\u3059\u308b<\/p>\n<\/div>\n<p>\u306a\u304a\u3001CRM\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u306f\u4e0a\u8a18\u306e\u6a5f\u80fd\u304c\u3042\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6bd4\u8f03\u691c\u8a0e\u3057\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3042\u308f\u305b\u3066\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/p>\n\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/05\/AdobeStock_358503977-300x184.jpeg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kaiwa.cloud\/media\/crm-tools\/crm\/customer-management-tool\/\">\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u7121\u6599\/\u6709\u6599\u30c4\u30fc\u30eb\u304a\u3059\u3059\u308114\u9078\u3092\u7d39\u4ecb<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u300c\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3001\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3092\u77e5\u308a\u305f\u3044\u300d \u300c\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3068\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u3060\u308d\u3046\u300d \u3053\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u306e\u3067\u306f...<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n<h3>\u3010\u30b9\u30c6\u30c3\u30d73\u3011\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/h3>\n<p>CRM\u3067\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u3081\u305f\u3089\u3001\u305d\u308c\u3089\u3092\u5206\u6790\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff08\u5206\u985e\uff09\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3068\u306f\u3001<strong>\u9867\u5ba2\u3092\u5e74\u9f62\u3001\u6027\u5225\u3001\u4f4f\u6240\u3001\u8077\u696d\u306a\u3069\u306e\u5c5e\u6027\u304b\u3089\u3001\u81ea\u793e\u306e\u6761\u4ef6\u306b\u6cbf\u3063\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u5206\u6790\u65b9\u6cd5\u3067\u60a9\u3093\u3060\u3068\u304d\u306f\u3001\u4ee5\u4e0b\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<th width=\"30%\">\u5206\u6790\u65b9\u6cd5<\/th>\n<th>\u7279\u5fb4<\/th>\n<\/tr>\n<tr>\n<td>REM\u5206\u6790<\/td>\n<td>\u300cRecency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u300d\u300cFrequency \uff08\u5229\u7528\u983b\u5ea6\uff09\u300cMonetary \uff08\u91d1\u984d\u306e\u5927\u304d\u3055\uff09\u300d\u306e3\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u5206\u985e\u3057\u3066\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u77e5\u308b\u305f\u3081\u306e\u5206\u6790\u65b9\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>\u30c7\u30b7\u30eb\u5206\u6790<\/td>\n<td>\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b\u4e26\u3079\u3066\u8cfc\u5165\u91d1\u984d\u309210\u7b49\u5206\u3057\u3001\u8cfc\u5165\u91d1\u984d\u3084\u8cfc\u5165\u91d1\u984d\u6bd4\u7387\u306a\u3069\u3092\u8abf\u3079\u308b\u5206\u6790\u65b9\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>CTB\u5206\u6790<\/td>\n<td>\u300cCategory\uff08\u30ab\u30c6\u30b4\u30ea\uff09\u300d\u300cTaste\uff08\u30c6\u30a4\u30b9\u30c8\uff09\u300d\u300cBrand\uff08\u30d6\u30e9\u30f3\u30c9\uff09\u300d\u306e3\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u597d\u307f\u3092\u660e\u3089\u304b\u306b\u3057\u3066\u58f2\u308c\u7b4b\u5546\u54c1\u3092\u77e5\u308b\u305f\u3081\u306e\u5206\u6790\u65b9\u6cd5<\/td>\n<\/tr>\n<tr>\n<td>LTV\u5206\u6790<\/td>\n<td>\u9867\u5ba2\u306e\u4e00\u751f\u6daf\u306b\u6e21\u3063\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\uff08LTV\uff09\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306f\u3042\u304f\u307e\u3067\u5206\u6790\u65b9\u6cd5\u306e\u4f8b\u3067\u3042\u308a\u3001\u5c0e\u5165\u3057\u305fCRM\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u306f\u4ed6\u306e\u624b\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u6c17\u306b\u306a\u308b\u65b9\u306f\u3001\u5c0e\u5165\u4e88\u5b9a\u306eCRM\u30c4\u30fc\u30eb\u3067\u3069\u306e\u3088\u3046\u306a\u5206\u6790\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u5b89\u5fc3\u3067\u3059\u3002<\/p>\n<h3>\u3010\u30b9\u30c6\u30c3\u30d74\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u5b9f\u884c\u3059\u308b<\/h3>\n<p>\u7d9a\u3044\u3066\u30b9\u30c6\u30c3\u30d72\u30013\u3067\u898b\u3048\u3066\u304d\u305f<strong>\u60c5\u5831\u3092\u53c2\u8003\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3066\u5b9f\u884c<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002\u4eba\u6c17\u5546\u54c1\u3068\u306e\u30bb\u30c3\u30c8\u8ca9\u58f2\u3092\u63d0\u6848\u3057\u305f\u308a\u3001\u512a\u826f\u9867\u5ba2\u306b\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u305f\u308a\u3059\u308b\u306e\u304c\u4ee3\u8868\u7684\u306a\u65bd\u7b56\u306e\u4f8b\u3067\u3059\u3002\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u5f8c\u3001\u52b9\u679c\u691c\u8a3c\u3082\u5fd8\u308c\u305a\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u306f\u6e1b\u3089\u305b\u305f\u304b\u3001\u30bb\u30c3\u30c8\u8ca9\u58f2\u306f\u6210\u529f\u3057\u305f\u304b\u306a\u3069\u3001\u6700\u521d\u306b\u5224\u660e\u3057\u305f\u554f\u984c\u70b9\u304c\u6539\u5584\u3055\u308c\u305f\u304b\u691c\u8a3c\u3057\u307e\u3059\u3002<strong>\u6539\u5584\u304c\u307f\u3089\u308c\u306a\u3051\u308c\u3070\u3001PDCA\u3067\u65bd\u7b56\u3092\u898b\u76f4\u3057\u3066\u3044\u304f<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>PDCA\u306b\u95a2\u3057\u3066\u307e\u3068\u3081\u308b\u3068\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"is-style-border_sg\">\n<p>\u25bcPDCA\u306e\u4f8b<\/p>\n<p>\u554f\u984c\u6539\u5584\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\uff08Plan\uff09\uff1a\u4f8b\uff09\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u304c\u4e0a\u304c\u3089\u306a\u3044<br \/>\n\u2193<br \/>\n\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\uff08Do\uff09\uff1a\u4f8b\uff09LINE\u306b\u9023\u643a\u3055\u305b\u3066\u9001\u308b\u65bd\u7b56\u3092\u884c\u3046<br \/>\n\u2193<br \/>\n\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046\uff08Check\uff09\uff1a\u4f8b\uff09LINE\u306e\u65e2\u8aad\u7387\u3068\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u78ba\u8a8d\u3059\u308b<br \/>\n\u2193<br \/>\n\u65bd\u7b56\u3092\u898b\u76f4\u3057\u3066\u5bfe\u7b56\u3059\u308b\uff08Action\uff09\uff1a\u4f8b\uff09LINE\u306e\u65e2\u8aad\u7387\u306f\u9ad8\u3044\u304c\u3001\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u306f\u5909\u308f\u3089\u306a\u3044\u305f\u3081\u3001\u5225\u6848\u3092\u691c\u8a0e\u30fb\u5b9f\u65bd\u3059\u308b<\/p>\n<\/div>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u5b9f\u969b\u306b\u53d6\u308a\u7d44\u3080\u306b\u3042\u305f\u308a\u300c\u81ea\u793e\u306e\u5834\u5408\u306f\u3069\u3046\u3059\u308c\u3070\uff1f\u300d\u3068\u601d\u308f\u308c\u305f\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56\u306b\u3064\u3044\u3066\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\uff01CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b563\u9078<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-7037\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_220637160-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_220637160-1024x683.jpeg 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_220637160-300x200.jpeg 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_220637160-768x512.jpeg 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_220637160.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u5b66\u3076\u3053\u3068\u3082\u5927\u5207<\/strong>\u3067\u3059\u3002\u3053\u3053\u3067\u306fCRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u306a\u65bd\u7b56\u30923\u3064\u306b\u7d5e\u308a\u3001\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3010\u65bd\u7b561\u3011\u30a2\u30d7\u30ea\uff08\u4e8b\u4f8b\u4f01\u696d\u30fb\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u8a08\u753b\uff09<\/li>\n<li>\u3010\u65bd\u7b562\u3011\u30e1\u30eb\u30de\u30ac\uff08\u4e8b\u4f8b\u4f01\u696d\u30fb\u30df\u30ba\u30ce\u682a\u5f0f\u4f1a\u793e\uff09<\/li>\n<li>\u3010\u65bd\u7b563\u3011LINE\uff08\u4e8b\u4f8b\u4f01\u696d\u30fb\u30d2\u30e9\u30ad\u682a\u5f0f\u4f1a\u793e\uff09<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u5177\u4f53\u7684\u306b\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u3010\u65bd\u7b561\u3011\u30a2\u30d7\u30ea\uff08\u4e8b\u4f8b\u4f01\u696d\u30fb\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u8a08\u753b\uff09<\/h3>\n<div id=\"attachment_9418\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-9418\" decoding=\"async\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image4-1024x563.png\" alt=\"\" width=\"1024\" height=\"563\" class=\"wp-image-9418 size-large\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image4-1024x563.png 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image4-300x165.png 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image4-768x422.png 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9418\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.muji.com\/jp\/passport\/\" target=\"_blank\" rel=\"noopener\">\u682a\u5f0f\u4f1a\u793e \u826f\u54c1\u8a08\u753b<\/a><\/p><\/div>\n<p><strong>CRM\u3067\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u578b\uff08\u5b9f\u5e97\u8217\u30fbEC\u8ca9\u58f2\u306b\u95a2\u308f\u3089\u305a\u3001\u8ca9\u58f2\u7d4c\u8def\u3092\u7d71\u5408\u3057\u305f\u578b\uff09\u30a2\u30d7\u30ea\u3067\u9867\u5ba2\u306e\u50be\u5411\u306b\u3042\u308f\u305b\u305f\u65bd\u7b56\u3067\u6210\u529f\u3057\u305f\u4e8b\u4f8b<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u7121\u5370\u826f\u54c1\u300d\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u4f01\u753b\u306f\u30012000\u5e74\u4ee3\u304b\u3089\u5b9f\u5e97\u8217\u3068\u5171\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\uff08EC\u8ca9\u58f2\uff09\u3067\u3082\u8ca9\u58f2\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8ca9\u58f2\u7387\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u8981\u56e0\u3092\u63a2\u308b\u305f\u3081\u3001\u540c\u793e\u306f<strong>CRM\u30c4\u30fc\u30eb\u3067\u4f1a\u54e1\u306e\u884c\u52d5\u3092\u63a2\u308a\u3001\u30cd\u30c3\u30c8\u3068\u30ea\u30a2\u30eb\u3092\u9023\u52d5\u3055\u305b\u305f\u8ca9\u58f2\u3078\u3068\u8ee2\u63db<\/strong>\u3057\u307e\u3059\u3002\u5e45\u5e83\u3044\u5c64\u306e\u9867\u5ba2\u6642\u9593\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u5c65\u6b74\u304c\u3042\u308b\u5c64\u3060\u3051\u3067\u306f\u306a\u304f\u3001SNS\u3067\u7121\u5370\u826f\u54c1\u306b\u95a2\u3057\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u9867\u5ba2\u3068\u3057\u3066\u3068\u3089\u3048\u3001\u9867\u5ba2\u6642\u9593\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u540c\u793e\u306f2013\u5e74\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u578b\u30a2\u30d7\u30ea\u300cMUJI passport\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3059\u3002\u90fd\u5e02\u90e8\u306e\u5b9f\u5e97\u8217\u3067\u306f\u300c\u901a\u52e4\u4e2d\u306b\u96fb\u8eca\u5185\u3067\u60c5\u5831\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u304d\u3001\u9000\u793e\u5f8c\u306b\u6700\u5bc4\u308a\u306e\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u300d\u3068\u3044\u3046\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u534a\u5f84600\uff4d\u4ee5\u5185\u306b\u884c\u304f\u3068\u30de\u30a4\u30eb\u304c\u305f\u307e\u308b\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3001\u30a2\u30d7\u30ea\u3067\u5b9f\u5e97\u8217\u3078\u306e\u9001\u5ba2\u3092\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306f\u597d\u8a55\u3068\u306a\u308a\u30012015\u5e743\u6708\u6642\u70b9\u3067\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f370\u4e07\u4eba\u3092\u7a81\u7834\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>\u3010\u65bd\u7b562\u3011\u30e1\u30eb\u30de\u30ac\uff08\u4e8b\u4f8b\u4f01\u696d\u30fb\u30df\u30ba\u30ce\u682a\u5f0f\u4f1a\u793e\uff09<\/h3>\n<div id=\"attachment_9417\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-9417\" decoding=\"async\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image2-1-1024x553.png\" alt=\"\" width=\"1024\" height=\"553\" class=\"wp-image-9417 size-large\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image2-1-1024x553.png 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image2-1-300x162.png 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image2-1-768x415.png 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image2-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9417\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/corp.mizuno.com\/jp\" target=\"_blank\" rel=\"noopener\">\u30df\u30ba\u30ce\u682a\u5f0f\u4f1a\u793e<\/a><\/p><\/div>\n<p>CRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3066<strong>\u9867\u5ba2\u306e\u6210\u7d04\u306b\u81f3\u308b\u904e\u7a0b\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\uff09\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u30e1\u30eb\u30de\u30ac\u3092\u6d3b\u7528\u3057\u3066\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/strong>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7dcf\u5408\u30b9\u30dd\u30fc\u30c4\u30e1\u30fc\u30ab\u30fc\u306e\u30df\u30ba\u30ce\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5b9a\u671f\u7684\u306b\u9001\u4ed8\u3059\u308b\u30e1\u30eb\u30de\u30ac\u306e\u7ba1\u7406\u3068\u6210\u679c\u78ba\u8a8d\u306b\u8ab2\u984c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u8ab2\u984c\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4eba\u306e\u624b\u306b\u3088\u308b\u4f5c\u696d\u306b\u4f9d\u5b58\u3057\u3066\u3044\u305f\u305f\u3081\u300c\u65bd\u7b56\u306e\u5b9f\u65bd\u3084\u6210\u679c\u306e\u78ba\u8a8d\u306b\u30b9\u30d4\u30fc\u30c9\u611f\u304c\u6b20\u3051\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001<strong>CRM\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u65bd\u3092\u81ea\u52d5\u5316<\/strong>\u3057\u307e\u3057\u305f\u3002\u9867\u5ba2\u60c5\u5831\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u305f\u5c64\u306b\u5411\u3051\u3066\u30e1\u30fc\u30eb\u306f\u81ea\u52d5\u9001\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u305d\u308c\u307e\u3067\u304b\u304b\u3063\u3066\u3044\u305f\u6642\u9593\u304c\u7d04\u534a\u5206\u306b\u77ed\u7e2e\u3055\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u5206\u6790\u7d50\u679c\u306e\u7cbe\u5ea6\u3082\u4e0a\u304c\u308a\u3001PDCA\u304c\u56de\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u3010\u65bd\u7b563\u3011LINE\uff08\u4e8b\u4f8b\u4f01\u696d\u30fb\u30d2\u30e9\u30ad\u682a\u5f0f\u4f1a\u793e\uff09<\/h3>\n<div id=\"attachment_9416\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-9416\" decoding=\"async\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image1-1-1024x474.png\" alt=\"\" width=\"1024\" height=\"474\" class=\"wp-image-9416 size-large\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image1-1-1024x474.png 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image1-1-300x139.png 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image1-1-768x355.png 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/image1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-9416\" class=\"wp-caption-text\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.hiraki.co.jp\/ec\/cmTopPage.html\" target=\"_blank\" rel=\"noopener\">\u30d2\u30e9\u30ad\u682a\u5f0f\u4f1a\u793e<\/a><\/p><\/div>\n<p><strong>CRM\u306bLINE\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7372\u5f97\u306b\u6210\u529f\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b<\/strong>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f4e\u4fa1\u683c\u5e2f\u306e\u9774\u306e\u30ab\u30bf\u30ed\u30b0\u901a\u8ca9\u3092\u4e3b\u3068\u3059\u308b\u30d2\u30e9\u30ad\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u8cfc\u5165\u5c65\u6b74\u306e\u3042\u308b\u9867\u5ba2\u3092\u518d\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002\u305d\u3053\u3067CRM\u3067\u65e2\u5b58\u9867\u5ba2\u306e\u8cfc\u5165\u60c5\u5831\u3084\u983b\u5ea6\u306a\u3069\u3092\u5206\u6790\u3057\u305f\u540c\u793e\u304c\u76ee\u3092\u3064\u3051\u305f\u306e\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u5411\u3051\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u3067\u3059\u3002<\/p>\n<p>EC\u30b5\u30a4\u30c8\u3067\u306f\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5165\u308c\u305f\u307e\u307e\u8cfc\u5165\u304c\u672a\u51e6\u7406\u306e\u300c\u30ab\u30b4\u843d\u3061\u300d\u72b6\u614b\u306e\u5834\u5408\u3084\u3001\u9001\u4ed8\u306e\u30ab\u30bf\u30ed\u30b0\u304c\u672a\u958b\u5c01\u306e\u5834\u5408\u306b\u3001<strong>\u8a72\u5f53\u5c64\u306b\u5411\u3051\u3066\u30e1\u30fc\u30eb\u3084LINE\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u3088\u3046\u306b\u8a2d\u5b9a<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001LINE\u7d4c\u7531\u306e\u30b5\u30a4\u30c8\u6d41\u5165\u3092\u4fc3\u9032\u3057\u3001\u65bd\u7b56\u306e\u5b9f\u65bd\u524d\u306b\u6bd4\u3079\u3066\u7d042\u500d\u306e\u58f2\u4e0a\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u306a\u304a\u3001\u3088\u308a\u591a\u304f\u306eCRM\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u3088\u308a\u4e8b\u4f8b\u3092\u307e\u3068\u3081\u305f\u8a18\u4e8b\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\t\t\t<div class=\"p-blogCard -internal\" data-type=\"type1\" data-onclick=\"clickLink\">\n\t\t\t\t<div class=\"p-blogCard__inner\">\n\t\t\t\t\t<span class=\"p-blogCard__caption\">\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/span>\n\t\t\t\t\t<div class=\"p-blogCard__thumb c-postThumb\"><figure class=\"c-postThumb__figure\"><img src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2022\/11\/AdobeStock_236514114-300x169.jpeg\" alt=\"\" class=\"c-postThumb__img u-obf-cover\" width=\"320\" height=\"180\"><\/figure><\/div>\t\t\t\t\t<div class=\"p-blogCard__body\">\n\t\t\t\t\t\t<a class=\"p-blogCard__title\" href=\"https:\/\/kaiwa.cloud\/media\/crm-tools\/crm\/crm-case-study\/\">\u3010\u696d\u52d9\u30fb\u624b\u6cd5\u5225\u3011CRM\u306e\u6d3b\u7528\u4e8b\u4f8b13\u9078\uff01\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u3084\u9078\u3073\u65b9\u3082\u7d39\u4ecb<\/a>\n\t\t\t\t\t\t<span class=\"p-blogCard__excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CRM\u306e\u5c0e\u5165\u4e8b\u4f8b\u3092\u5143\u306b\u5c0e\u5165\u52b9\u679c\u3084\u6539\u5584\u3067\u304d\u305f\u8ab2\u984c\u3092\u7d39\u4ecb\u3057\u307e\u3059\u30029\u3064\u306e\u696d\u7a2e\u5225\u306b\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001CRM\u5c0e\u5165\u3092\u691c\u8a0e\u4e2d\u306e\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/p>\n<p>\u3053\u3053\u307e\u3067CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u306e\u4e8b\u4f8b\u3092\u3082\u3068\u306b\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u65bd\u7b56\u306e\u5b9f\u65bd\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u4e00\u65b9\u3067\u3001\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u5927\u5207\u306a\u306e\u304c\u3001KPI\u306e\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u3001CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u8003\u3048\u65b9\u3092\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u3069\u3046\u3059\u3079\u304d\u304b<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_389264002-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" class=\"aligncenter size-large wp-image-9414\" srcset=\"https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_389264002-1024x683.jpeg 1024w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_389264002-300x200.jpeg 300w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_389264002-768x512.jpeg 768w, https:\/\/kaiwa.cloud\/media\/wp-content\/uploads\/2023\/10\/AdobeStock_389264002.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u7acb\u3066\u305f\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u7f6e\u304f\u6307\u6a19\u306e\u3053\u3068<\/strong>\u3067\u3059\u3002\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u3092\u9054\u6210\u3057\u3066\u3044\u304f\u9032\u6357\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6570\u5024\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u304b\u3089CRM\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u3088\u3046\u3068\u3059\u308b\u65b9\u306b\u5411\u3051\u3066\u30014\u3064\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u7387<\/li>\n<li>\u5358\u767a\u8cfc\u5165\u304b\u3089\u7d99\u7d9a\u8cfc\u5165\u3078\u306e\u5f15\u304d\u4e0a\u3052\u7387<\/li>\n<li>\u7d99\u7d9a\u9867\u5ba2\u306e\u7d99\u7d9a\u7387\u30fb\u96e2\u8131\u7387<\/li>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u3078\u306e\u6210\u529f\u7387<\/li>\n<\/ol>\n<p>\u3072\u3068\u3064\u305a\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u3010KPI\u306e\u4f8b1\u3011\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u7387<\/h3>\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u7387\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u5834\u5408\u3001\u3053<strong>\u308c\u307e\u3067\u8cfc\u8cb7\u5c65\u6b74\u306e\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u81ea\u5206\u304b\u3089\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u4ed5\u7d44\u307f\u4f5c\u308a\u304c\u5fc5\u8981<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u5168\u304f\u8208\u5473\u304c\u306a\u3055\u305d\u3046\u306a\u4eba\u306b\u5411\u304b\u3063\u3066\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3092\u3057\u305f\u308a\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u3080\u3084\u307f\u306b\u9001\u4ed8\u3057\u305f\u308a\u3059\u308b\u65b9\u6cd5\u306f\u3001\u52b9\u679c\u7684\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u5ba2\u306b\u512a\u826f\u9867\u5ba2\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u305f\u308a\u30e1\u30eb\u30de\u30ac\u306b\u767b\u9332\u3057\u3066\u3082\u3089\u3063\u305f\u308a\u3057\u3066CRM\u306b\u60c5\u5831\u3092\u96c6\u3081\u3001\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u6709\u76ca\u3068\u306a\u308b\u60c5\u5831\u3092SNS\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3067\u767a\u4fe1\u3057\u7d9a\u3051\u3066\u81ea\u793e\u3078\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5\u3082\u3001\u9577\u671f\u7684\u306a\u76ee\u7dda\u3067\u307f\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3>\u3010KPI\u306e\u4f8b2\u3011\u5358\u767a\u8cfc\u5165\u304b\u3089\u7d99\u7d9a\u8cfc\u5165\u3078\u306e\u5f15\u304d\u4e0a\u3052\u7387<\/h3>\n<p>\u8cfc\u5165\u5c65\u6b74\u304c\u4e00\u5ea6\u304d\u308a\u306e\u9867\u5ba2\u3092\u7d99\u7d9a\u8cfc\u5165\u306b\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001<strong>\u5546\u54c1\u4fa1\u5024\u3092\u3055\u3089\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u5927\u5207<\/strong>\u3067\u3059\u3002\u305d\u306e\u60c5\u5831\u767a\u4fe1\u306b\u30e1\u30eb\u30de\u30ac\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306b\u4f01\u696d\u3084\u5546\u54c1\u306e\u7406\u89e3\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\u3046\u3048\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300c\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u5546\u54c1\u306f\u3001\u4ed6\u306b\u3053\u3093\u306a\u4f7f\u3044\u65b9\u304c\u3042\u308b\u300d\u300c\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u65b0\u5546\u54c1\u304c\u767a\u58f2\u3055\u308c\u305f\u300d\u306a\u3069\u306e\u60c5\u5831\u306f\u3001\u5358\u767a\u8cfc\u5165\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u8208\u5473\u304c\u308f\u304f\u5185\u5bb9\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u5358\u767a\u8cfc\u5165\u8005\u306b\u5bfe\u3057\u3066\u3001\u95c7\u96f2\u306b\u30e1\u30eb\u30de\u30ac\u3092\u767a\u4fe1\u3057\u3066\u3082\u958b\u5c01\u3055\u308c\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3057\u304b\u308b\u3079\u304d\u5c64\u306b\u7d5e\u3063\u3066\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u3082CRM\u3067\u8cfc\u5165\u5c65\u6b74\u3068\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u5c64\u306b\u3042\u308f\u30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